Some thoughts about the reusable brewing cup for Keurig®

Almost one in three American homes now has a pod-based coffee machine. K-Cup® single serve users can now enjoy any ground coffee of their choice with the Ekobrew Stainless Steel Elite Reusable Cup. Easy to use and clean, it fits into any Keurig® K-Cup single serve brewer without making any adjustments to the machine. This would solve the recycling problem which the empty pods create. It is another question how convenient is for the consumer to switch from ready made pods to the reusable one but at least the alternative is out there.