Ashley Madison Scandal: Science Reveals 2 Main Reasons People Cheat

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In the wake of last month’s Ashley Madison hack,
which saw the personal information of 37 million members released on the internet, scientists have sought to understand why people cheat on their partners.According to researchers, there are two main causes that lead people to cheat are boredom and the need for emotional support.The first reason happens when people are bored and not  particularly happy with their sex lives, Pepper Schwartz, professor of sociology at the
University of Washington told Live Science.
“They've been in a relationship for a long time, and they long for the excitement of something new,” she said.Usually, these people aren’t actively looking for an affair, but will take advantage of meeting a crush at a conference, workplace or reunion.This is reflected on Ashley Madison, the site’s chief science officer has said.Most women who joined the site said they weren’t unhappy with their partner and didn’t want a divorce, but were looking for more romantic passion in their lives. The second category covers people who are in unhappy relationships.See the whole article here:
Ashley Madison Scandal: Science Reveals 2 Main Reasons People Cheat

Data mining from Ashley Madison hack

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According to the Journal of Couple and Relationship Therapy, nearly 50 percent of married women and 60 percent of married men will have an extramarital affair at some point in their marriage. When you consider that these statistics are nearly double what they were a short 10 years ago, clearly this is beyond an issue; it is now commonplace. When you search the web for "Ashley Madison hack" or any other  variations you will see hundreds and hundreds of news lines. There are many web pages where you can find out about the chronology of the events. The members information leaked and it is out there forever. Somebody already created a map of the member's locations. There is enormous amount of information which would be sorted out and analyzed  based on various criteria.  We read the reports aiming to determine how many females were real and fake based on the various assumptions (Gizmodo). There are many researches which could be done in terms of finding the  preferences and kinks members may have based on age , country or city if you wish. We are not talking about finding and exposing the real people but anonymous analysis of the data. How many times the researchers could have access to such a big volumes of data? The easy answer is thru another hack like this one. These are just a few thoughts which our team wanted to share with you. We published before information on other aspects of privacy data mining here.